Saturday, August 1, 2009

demand for malkha

Malkha production is at present around 1500 metres a month, though we expect it to go up to 2000 very shortly. Customer demand is currently ahead of production, and orders are booked for 4 months' supply. The deep indigo is the most popular, followed by the natural unbleached kora, and the indigo fine stripes. So far we have not taken orders for any of the other natural dyed fabrics, though they sell well at the Bazaars. Surprisingly, the pale yellow of harda weft with unbleached warp is one of the most popular colours. Because it is yarn dyed, malkha can be woven with different colours in warp and weft, adding interest to the colour.

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