Thursday, June 3, 2010

The malkha journey seems to be picking up its own momentum independently of the originators. Lakshmi Bhatia introduced malkha to two of the largest garment exporters in Delhi. [Just to give you an idea of the difference in scale between their production and malkha's, the daily fabric turnover of one is twice malkha's current annual production!]. Obviously, the exporters are not going to use malkha for their regular production, but will help with finishing and testing, and perhaps also promotion, sample cutting and training of tailors. The important thing is that they both thought the fabric had great potential as part of the movement towards greener technologies which customers are beginning to look for even in mainstream stores in the US and Europe.

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